Powerful IT Selling through Social Bookmarking
by: itselling
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Word Count: 548
When
an online user surfs the internet and finds useful information that he likes to
save for further reading, he usually uses the saving feature of his desktop by
pressing Ctrl + D. Nothing complicated
about that however when he uses another computer and wants to access his
bookmarked pages that’s when trouble begins.
What does one
benefit from social bookmarking?
Social
Bookmarking has evolved from the difficulty most online users have experienced with
desktop bookmarking when they tried accessing their bookmarked pages from
another PC. With social bookmarking, an
online user’s saved-for-later information gathered from the internet is now
accessible to him on any PC. The system
of social bookmarking also makes it possible for other users on the internet to
access the stored information for their personal use, or share the link with
others, unless the owner of the bookmarked information wants it private. Online users can also post comments and share
their views with other online users about the topic of the bookmarked page or
link.
This
mode of interaction among a vast number of people makes social bookmarking an
effective traffic generator and page ranking tool.
How does
social bookmarking add value to your online business?
Bookmarking
pages of your website or links to your products or services on the databases of
social bookmarking sites makes people find them, and if the information proves
useful to a lot of those who read your bookmarked page or followed your stored
link, it will be voted on favorably above other bookmarked pages and links. When located on top of the list, your page or
link gets more exposure, and consequently, more traffic. This makes social bookmarking a powerful
marketing tool.
How does it
work?
On
most websites you will find image shortcuts to various social bookmarking
sites, such as del.icio.us, Technorati and Propeller to name a few. Webmasters do this in the hope of getting
their website’s pages bookmarked easily on social bookmarking sites by online
users who happen to find them. When
links to social bookmarks are displayed on a website, it provides convenience
for online users to bookmark any page they want viewed another time.
Where does
powerful marketing come in?
When you list your website’s pages or your blog to the most popular social bookmarking sites,
you
maximize the chance for your website or blog to be seen on the internet. Search for a category relevant to your
product or service and list your website in the niche section of this category
and see what happens. As exposure is
guaranteed, large-scale traffic is possible when you deliver information on
your web page that most people in your niche market would find useful.
Social
Bookmarking is one of the more effective strategies a successful online
marketer uses to generate links to a particular website. It is so simple; find out which among social
bookmarking sites have become favorite online hubs of most users, sign up to be
listed and bookmark your website for the world to see.
Try it!
About the Author
Brian Giese is President and CEO of IT Selling .com <http://itselling.com> an authority- site for “seamless, integrated sales campaign” for both industry leaders and start-ups. He is also best-selling author at Amazon.com with his book “I.T. Sales Boot Camp” (Adams Media Corporation; ISBN: 158062538X -2002), a “must-read” among IT sales professionals and organizations around the world.
Brian is also an accomplished motivational speaker and sales trainer to a growing list of clientele, with his highly-effective sales trainings and seminars, most-sought after in more than 30 countries.
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