6 Excellent Ways to IT Selling on Social Communities
by: itselling
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Word Count: 650
Social
Communities, interchangeably referred to as UCC’s (User Created Content Sites)
are predominantly social hubs where people meet and interact; rekindle
friendships or create new ones. When
introduced to the internet the first time, online users did not see social
communities becoming important marketing tools, but just another group of sites
for fun-chats; in fact, they cater mostly to teens and young adults, and it was
unlikely to imagine a tight-lipped businessman doing marketing on these social
hubs.
MySpace,
Facebook, Multiply, Hi5, Orkut and Friendster are some of the more popular
social hubs on the internet that initially derived traffic from teens and the
younger set of professionals who are in the lookout for friends, rather than
clients. However, today that
demographic is fast changing.
Businessmen
saw the vast potential of social hubs for their sales campaign or product and
service promotions. As millions of
people interact on social communities everyday, getting into the mainstream for
sales promotion while making friends seems to make a lot of sense. Here are some “rules of the game”:
- Avoid blatant sales
promotion, lest you let the cat out of the bag too soon. Make friends genuinely; when you have
built rapport, advertising your product or service becomes effortless;
- Avoid sneaky redirects and
pop-ups on your community page as these will annoy rather than impress;
- Exert effort on your
profile. Personalize it by adding
your photo or creating your avatar.
You can employ subtle advertising here by leaving a link to your website,
your contact details, or display your company or product logo.
- Do not abuse chat rooms with
obtrusive advertisement of your product or service. You may create a special room or group
for this purpose where you invite your prospects or like-minded people who
share your enthusiasm about a certain topic to join you.
- Share ideas rather than sell
them. Most professionals do not
like to be sold to, but they would appreciate ideas that can help them
make up their minds to come up with a good choice.
- Engage in lively and
informative conversations that provide subtle reference to your product or
service. Create an authority image
for a particular topic, which you can use to highlight your product or
service when timing is ripe for it.
Without appearing too eager to advertise or hold a sales campaign
every time, online users will develop their respect on you, as you have
shown respect to them, too.
Social
communities are the fastest routes you can take to getting people discover your
business, but not the easiest. As
interaction is on a person to person level, you should have good people
skills. Regardless of your product or
service, and the risk you take in building connection, there is always a room
for everyone in social communities; it’s just a matter of finding the right
people to speak to about your offer.
Try a
social community today, and discover how it can add value to your sales
campaign. As you win friends, you gain
prospects – definitely, not a bad deal.
About the Author
Brian Giese is President and CEO of IT Selling .com <http://it.selling.com> an authority- site for “seamless, integrated sales campaign” for both industry leaders and start-ups. He is also best-selling author at Amazon.com with his book “I.T. Sales Boot Camp” (Adams Media Corporation; ISBN: 158062538X -2002), a “must-read” among IT sales professionals and organizations around the world.
Brian is also an accomplished motivational speaker and sales trainor to a growing list of clientele, with his highly-effective sales trainings and seminars, most-sought after in 30 countries.
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