Digital asset management software
by: Guest
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What is a digital asset? Almost everything which is stored in computers in binary form is a digital asset. It can be audio, video, text images, photographs or anything imaginable. Diverse digital asset management software are available in the market to cater to different requirements. Essentially there are three types of digital assets one usually comes across in the market. Brand asset, library asset and production assets are three basic categories which have been classified depending on the usage. Brand assets are those which are constantly used by an organization. Logos, presentations, audio are examples of such assets. Library assets are those which are rarely used and are essentially of archival importance. Production assets are those which are not only used constantly but are also modified in the process. It is therefore important to understand your requirement prior to scouting for suitable digital asset management software. Cost and efficiency has to be critically weighed to assess the application. Some digital asset management software can be extremely complex as in the case of an animation center. The asset management system has to work in a collaborative environment where tens of artists may be working on a particular digital asset. In such cases permissions for changing, modifying and altering assets have to be prioritized. A time stamp with all previous versions may be required for storage in order to allow for rollback of animation sequences. He animation development environment may be rather complex. The associated digital asset management software has to cater to all the above requirements. Digital Photo stock repositories are an example of digital assets. In some of the online photo stocks, thumbnail images are available for evaluation and selection purposes. The actual images are securely stored in a different server which is not directly accessible to the user. This safeguards the original assets against accidental and in some cases intentional damage or alteration.
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