The changing world of retail display and the shopping experience of the future
by: icampbell
Total views: 10
Word Count: 433
Science fiction films have enchanted viewers for decades with notions of long distance space travel and homes that are fully voice controlled, with robots taking care of the household chores. As far fetched as these concepts once were, it seems that new technologies have enabled scientists to create science fact from science fiction. Implications of these new technologies are already being felt and it is the retail industry that is set to benefit by creating a more entertaining and interactive shopping experience. So how exactly will things change?
Touch screen technology is already available in a number of the high street stores, from the likes of self help screens at Argos, right through to self service checkouts in high street supermarkets. This is only the beginning, however. Scientists are working on new see-through touch screen colour screens that are attached to materials such as glass or plastic to give the impression of a floating display that customers can use to browse products, purchase items and even use the internet while in store.
This doesn’t stop there as this clear screen technology can be translated onto any form of glass. Why have static banners and posters in a shop window, when you can have your glass windows and doors animate and alternate your advertising message at the flick of a switch, even allowing customers to fully interact with the advert and purchase products without even entering the store?
The likes of the humble paper coupon and money off voucher could see a drastic overhaul as integrated Bluetooth technology could be inserted into supermarket entrances and exits. The store can automatically text a voucher code or even a barcode straight to your mobile phone and would be sophisticated enough to work out who the loyal customers are and what types of money off vouchers would entice customers to repeat their purchases.
These sorts of technologies are much closer than most people realise as LCD and HD TVs seem to be getting smaller and more streamlined by the day, with shop fittings merging with these new technologies to create an impact that will attract customers to buy.
Companies such as Displaysense (who pride themselves on innovative displays) have recently worked with retailers to improve the shopping experience of customers, using themed slatwall products with integrated LCD DVD players to entertain children as parents shop. This might not be on the same level as clear touch screen technology, but this indicates that the market is on the move and only those who are forward thinking will survive in tomorrows technologically advanced shopping world.
About the Author
Isla Campbell, as a content ghost-writer for an international digital marketing agency, writes articles on behalf of several companies. As such, this article should be treated as professional content which is written for a company and not from the viewpoint of a consumer.
Rating: Not yet rated
Comments
No comments posted.Add Comment
More articles in this Category
1: Supply Chain Focus $100 Article Competition
2: Supply Chain Focus - Discusion Forum
3: 5 Factors that Help You Get Resources