Some Facts on Consumer Behavior
by: Guest
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Word Count: 380
Did you know ? During Super Bowl 40% of the audience is female and three out of four are non traditional football fans? You could be using Google trends to check competition, see what is on the media about one specific topic and use it almost as a focus group. 60% of online shoppers bail at check out because they find the check out process way too tedious. How is the check out on your website? Wikipedia is the 17th most popular site on the internet. Some days it gets 14,000 hits. Boomers are already spending 8 to 13 hours a week playing video games, and gamers usually remember ads 2.5 times better than T.V. viewers. 62% of online searches don't go past the first page on a website and 9 out of 10 never go past the third page. Online searches believe that companies whose websites show organically on the first page are the best brands. These browsers become buyers from organic search three times more than those on paid search. 7 out of 10 people choose organic listing first. In one second, 2,315 searches are made on Google. Today, 62 percent of shoppers go to the web for information as part of their purchase decision process. Travel remains the most popular product online, followed by computer and then autos. Once people pay a bill online, they are more likely to never transfer to another bank. Nielsen group determined that people read web pages in an "F" patterns- longer sentences at the top of the page and less and less as they scroll down, making the first 2 words of a sentence critical. Nielsen also found that users connect better with images of attractive people looking directly at them, as long as these people are neither gorgeous or suggestive of professional models since they have the image of unapproachable. ComScore Networks found that men prefer sites brimming with product pictures, details and specifications, while women want to see the products in a lifestyle context. Women are far more likely than men to enlarge a color swatch or rotate an item to view it from different angles. Men like to dig deep to find discounts and the best deal and then pick up their purchase at the store. http://www.1shoppingcart.com/app/aftrack.asp?afid=761457
About the Author
Shahar Boyayan is a business storyteller. She assists clients in creating the right story for their business and broadcast it to clients and prospects. Shahar is offering a FREE CD on how to create a sticky business at: http://www.1shoppingcart.com/app/aftrack.asp?afid=761457
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