Online Advertising, Making Customers Buy
by: John3M
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Word Count: 758
In fact, the term “advertise” means nothing without that distinction. However, many have allowed this all important word to lose its meaning in their own minds.
To some, the term “advertise” has some how become synonymous with “place a banner ad online”. This is one of the biggest mistakes any small are large organization can make, as it tends to lead to poor sales results and frustration. Why not skip all of that?
Look. You have to understand why many advertising campaigns fail in order not to fall into the same money drain trap. You should aim to benefit from every dollar you spend… Seriously. Lets look at it.
First: The Problem
As any true marketer will tell you, increasingly, banners go days and sometimes months without ever being clicked as more and more web surfers succumb to ad blindness. That’s why in the advertising world many settle for click through rates of less than 2 percent. If you are running an impression based advertising campaign, that is a failure rate of 98 percent. That means 98 percent of the people that visited the site where your banner ad was displayed either didn’t notice it at all due to ad blindness, or flat out rejected your ad’s attempt to coerce them into giving you their time which would have allowed your website to explain why your product is so great. That’s entirely too high of a failure rate.
If you are one of those misinformed marketers that think click through rates of 2 percent are acceptable, consider this.
Lets analyze the quality of the visits by the 2 percent of people that saw your ad and thought it interesting enough to click on it. If you’ll check your website logs, you will see that over 50 percent of people that come to your website, stay less than 2 minutes. These are the people I affectionately call the “looky loos”. They basically are interested but have no intensions of giving you the time necessary to convince them to buy. They just like, for whatever reason, to keep abreast of what is going on in their particular area of interest.
Then you have those that stay on your website for less than 30 seconds. I affectionately call these individuals the “skimmers”. They simply scroll down the page looking to see if anything extraordinary stands out and stops them in their tracks. Most times it doesn’t and they are gone.
Then you have the small percentage that actually thinks your banner ad is perfect. They have a little time on their hands to read and comprehend what you are selling. They read your website and allow it to convince them to buy.
So what you end up with is 80 to 90 percent of the individuals that actually make it to your website via the banner ad that you paid for don’t provide you a legitimate opportunity to sell your product. That 2 percent doesn’t look so good now. Does it?
Lets get something straight. Explanations of products and services are sometimes lengthy and time consuming to read but the text of a website is often the convincer in the selling process. You can have the greatest sales pitch in the world on your website but if no one truly reads and comprehends it, your low sales figures will reflect it. Are you beginning to see the true source of your advertising frustration?
The Solution:
The solution to the problem of low click-through totals and poor sales totals is to change the way you advertise. Stop focusing so much on click-thoughs and start cherishing read-throughs.
Remember, it is your text that convinces visitors to buy. So, you need to give visitors incentive to read what you have written and ensure that what you have written is powerfully sharpened and takes advantage of the opportunity the visitor gives you.
Advertising in online games is the answer. One of the hottest places for your banner ad is sites like TypoBounty.com.
Using low cost subliminal advertising and unbelievable amount of website services like that available on http://www.TypoBounty.com can make all of the difference, raising the number of quality visitors that will read your entire sales pitch and give you a legitimate chance to sell them on your product. More visitors come, more visitors stay longer, more visitors read all website content giving unprecedented opportunities to make sells.
About the Author
The author, John Reed, has 15 years business marketing experience and has had the opportunity to use and review multiple online businesses and strategies. You can read more about avoiding the money trap of music downloads at www.moneymakingtoolbar.com
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