Increasing the Perceived Value of your Promotional Products
by: victoria brown
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Word Count: 520
Promotional products are often given very casually—if you’re sending out
these items by mail, you won’t even come face-to-face with your recipient.
Making your promotional products
truly memorable can be somewhat difficult when you give these items in a casual
manner. This is where the value of presentation comes into play. If you present
your promotional products in a memorable fashion, the products you’re
distributing are more likely to make a bigger impact on the recipients.
Consider, for example, a mail-out paper or cardboard desk top calendar. A large
proportion of companies send gifts such as these out at the end of the year.
Given that the people you send these items to might receive two or three other
calendars in addition to yours, what can you do to increase the likelihood that
they will use your calendar and not one sent by another company?
The answer is simple—present your item in a way that gives it a higher
perceived value. This doesn’t mean you have to buy more expensive items, just
that you’ll benefit from presenting them in a more attractive package. One easy
way to do this is to purchase colored envelopes, perhaps in your own company
color scheme, that make your calendars stand out from the typical junk mail
that people receive every day.
This approach will work well for a mail-out promotion, but if you’re giving
promotional products face-to-face, a little more creativity is in order. The
idea with casual promotional gift giving is often that you create the
impression of giving a high value product, even if the item is actually quite
inexpensive. Perceived value and real value are very different---and there are
some subtle but effective ways to increase the perceived value of an item.
This can be as simple as offering a person an item that they need but don’t
have on hand. For example, a client you’re meeting with may need a pen—and of
course, you are just the person to supply it. The pen may have cost much less
than ₤1.00, but by offering it at the right time, it has become much more
valuable than it really is. Better yet, you’ve given your client a gift that
they’ll continue using, and they’ll be reminded of your company every time the
pen is used.
This is a much more effective method of delivering a promotional product than,
for example, simply asking your client “do you want a pen?” They’ll probably
say yes, even if only to be polite, but the gift is less likely to be
remembered, just because they had no real need for a pen when you offered it.
That doesn’t mean they won’t appreciate the item at all, but they’ll appreciate
it more if they actually need the pen when you offer it to them. This
kind of attention to detail is something that will help you get the most out of
your promotional products. You’re
spending money on these products, so it only makes sense to get the most
benefit out of them that you possibly can.
About the Author
Victoria Brown is the founder of clickpromogifts a dynamic and modern <a href="http://www.clickpromogifts.co.uk/">promotional products</a> and <a href="http://www.clickpromogifts.co.uk/">promotional items</a> company which has begun to dominate the UK <a href="http://www.clickpromogifts.co.uk/">promotional gifts</a> market by offering a massive range of products at value prices backed up by unbeatable customer service levels. For more information visit www.clickpromogifts.co.uk.
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